La moda è nota per rompere i confini. Dal rivoluzionario ago da cucito allo strabiliante tessuto spray, la moda è stata in prima linea nell'innovazione. Col passare del tempo, l'industria della moda è più propensa al futuro e alle nuove tendenze che attendono.
Moda, se abbigliamento da uomo o abbigliamento da donna, will experience a great amount of creativity as a result of new technologies and shifting consumer preferences. Here are some changes that we believe will make fashion’s future worthwhile.
DATA-DRIVEN INDUSTRY
People used to be unaware of where their clothes were made or produced. Not anymore! Fashion companies use data as their predictive tools to understand what people like, check their buying history, and make clothes that satisfy their wants.
Data-driven analysis is being incorporated into every industry. It allows firms to design items that customers are most likely to buy by analyzing data on consumer patterns. Data is used by many retailers and companies, like Miu Miu, to forecast the emergence and demise of trends.
Clothing manufacturers use predictive analysis in everything to factor in things like social media trends, personal choices, and color preferences. Utilizing data in the fashion industry has many advantages, including decreasing waste, creating only the items customers want to wear, and matching the correct customers with items they will like.
A designer working on clothes
SUSTAINABLE FUTURE
Fashion is notoriously known for being unsustainable and environmentally unfriendly in its production practices. The industry contributes about 11.3 million tons of textile waste yearly. Tuttavia, consumer preferences are shifting, and firms are embracing more environmentally friendly materials and production techniques.
“Slow fashion”—more environmentally friendly items made to last longer—is replacing fast fashion, which was once renowned for its ability to swiftly and affordably replicate runway designs.
Subsequently, the love for pre-owned items is also on the rise. By 2024, the secondhand market for women’s wear and men’s clothing is anticipated to be worth $64 billion. With more consumers looking to buy previously loved products, fashion fashion manufacturers need to design long-lasting pieces that can be passed down from owner to owner.
DIGITALIZED FASHION
Fashion is reaching a new revolutionary phase thanks to 3D technology. A lot of fashion companies are shifting to 3D product design and development. Digital commodities can be promoted online and tested using customized avatars with the help of digital creators like Lil Miquela and Imma.Gram. All the major fashion players, from Balenciaga to Karl Lagerfeld, have embraced digitalization, and this is just the start.
